Froot Inc advertised CocoLoco online. A subsequent survey found higher sales than competing TenderJoos. The agency concluded that internet advertising works better than advertising through other media. Which fact strengthens this conclusion?
CocoLoco received a₹2 discount during the campaign.
CocoLoco had higher sales than TenderJoos before the campaign.
A newspaper campaign the previous year did not increase CocoLoco sales.
TenderJoos was not advertised during the campaign.
Correct answer: (C) A newspaper campaign the previous year did not increase CocoLoco sales.
Explanation
The conclusion compares media, so evidence about an alternative medium is directly relevant. C reports that newspaper advertising failed to increase sales, supporting the proposed contrast. Discounts, pre-existing sales differences and a rival’s advertising absence instead offer alternative explanations for the observed result.
More Analytical and Logical Reasoning: Understanding relationships in statements or short passages and drawing reasonable conclusions and inferences; thinking critically to evaluate or predict an argument, identify the main and supporting arguments and predict outcomes questions
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