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GATE 2026 XH5 (Psychology) – Question 61

Social Psychology · Attitudes and Prejudice: Attitude formation, change and persuasion, cognitive dissonance, prejudice, discrimination · 2 marks · Multiple select

The probability that a recipient will critically evaluate arguments contained in a message (i.e., elaboration likelihood) is determined by both _________________________ and _________________________.

  1. Processing motivation
  2. Processing ability
  3. Processing error
  4. Processing validity

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Show answer and explanation

Correct answer: (A) Processing motivation; (B) Processing ability

Explanation

In the elaboration likelihood model people think hard about the arguments in a message only if they are motivated to do so and if they are able to do so. These two decide the elaboration likelihood.